The story began in 1987
As a twelve-year-old junior ski racer, Mike (the later founder of EISENHORN AG) realizes that he needs to build up more strength and muscle mass. Without further ado, he builds his own training equipment out of wooden boards and steel pipes and mounts it on a wall in his children’s room. So now he can train whenever he has time and feels like it.
1987 – 2010
Mike is a perfectionist and not satisfied with the function of his first device. Therefore, during more than 20 years, he constantly builds new devices, sketches ideas and discards them again. The motivation is always his own use. In the same period, he completes his education as a mechanical engineer and founds his own company for product design, engineering and prototyping in 2006.
Winter 2010
The second son grows up. He, too, is an enthusiastic skier and successfully competes in his first races. History seems to repeat itself almost 30 years later. It is the motivation for Mike to further develop his equipment concept into a marketable product.
Mike writes the following features, which are most important to him, in his specifications.
At this point, no one can imagine how this is supposed to work:
Full body workout
Device that offers all the exercises known from the gym.
Minimum space requirement
The device should not take up more space than a houseplant.
Easy handling
Easy handling, which allows you to change exercises in seconds.
Exclusive design
A noble design, which allows the device to be mounted in the middle of the apartment.
2010 – 2014
In four years, he builds another seven prototypes. He optimizes his concept in thousands of hours. He relies on intensive exchange with professional athletes, sports doctors and scientists. Thanks to intuition and the pursuit of perfection, something unique emerges.
We have delivered thousands of units worldwide, delighting beginners and professionals alike. The feedback overwhelms us every day. Internally, we always say: “we don’t have customers, we have fans”. And to keep it that way, we give our best every day.
Mike Schrag
Inventor & Founder
