The Story Behind...
Winter 1987
As a twelve year old downhill skier, Mike (Founder of EISENHORN) realised that he has to built up a bit more strength and muscle. He knew that this would only be reachable with regular weight-training. Without further ado, he built his first own exercise machine from wood panels and steel pipes, and mounted it on a wall in his bedroom. From then on, he was able to workout whenever he wanted.
1987 - 2010
Mike has always been a perfectionist and was not satisfied with the function of his first device. Therefore he has been constantly building new equipment, sketching ideas and discarding them again. The motivation was always the own use of it. In the same period he completed his education as a mechanical engineer and in 2006 he founded his own product design company.
WINTER 2010
The second son grows up. Like his father, he is an enthusiastic skier and successfully contests his first races. The story seems to be repeated almost 30 years later. It’s the ultimate motivation for Mike to take up again his idea. This time he wants to approach it in a professional way. Now he wants to develop a marketable product out of it.
Mike wrote the following almost incredible combination of USP’s in his specifications.
Nobody could imagine at this time, how this should work:
Full body workout
Device that offers all the exercises known from the gym.
Easy handling
Simple and fast handling, which allows a quick change from one exercise to another.
Minimum space requirement
The device should not take up more space than a houseplant.
Exclusive design
A design that makes it possible to mount the device as a decorative element in the living room.
2010 - 2014
In four years Mike build another seven prototypes. He optimized his concept in thousands of hours. Thanks to intuition and striving for the best combination of function and design something unique was born. In March 2013, he filed for a first international patent. In December 2014, a second patent followed. In the same period of time he founded the company EISENHORN and sold his product design company.
2015 - 2017
The company sells the first devices in 2015. With a still very modest company structure, a three-digit number of units is already achieved in the first year. In the following year, sales were doubled. In the first quarter of 2017, 5 times more devices are sold than in the same quarter of the previous year.
“I am still a perfectionist and therefore probably the most demanding customer myself. It makes me proud, that today a lot of experts label this device as revolutionary. Many professional athletes, personal trainers, doctors and physiotherapists confirm the unique ergonomics and diversity of the EISENHORN. For me, sport and health is at least as important today as it was when I was fighting for podiums many years ago. The difference is, that today the joy in sports is the most important thing for me. And for sure, there is more joy if you’re feeling physically fit”.
