Business, Family, Fitness – Smart Routines for More Energy Every Day

As an entrepreneur, CEO of Rose Bikes, and father, Markus Diekmann is constantly on the move. Between business trips, meetings, and family obligations, there’s often little time for exercise. Still, daily training is a fixed part of his routine. His solution: the EISENHORN strength station – a fitness device that offers him flexibility, efficiency, and variety. It keeps him fit no matter how busy his calendar gets.

EISENHORN: Markus, as an entrepreneur, shareholder, and board member, you wear many hats. How do you manage to stay fit?

Markus Diekmann: I’m constantly on the move – professionally, athletically, and personally I always strive for excellence. To handle the daily challenges, I need both physical strength and mental fitness. Regular strength training is essential for me. It not only strengthens my muscles but also my mind. I notice how training helps me stay focused and concentrated over long periods – and that’s crucial in my job.

EISENHORN: How do you manage to fit training into your busy schedule?

Markus Diekmann: The EISENHORN fitness station is the perfect solution because it’s so compact. I can do my strength training wherever it fits into my day – without worrying about opening hours or commuting. Often, it’s just short, but very intensive sessions. It helps me clear my mind while staying fit.

EISENHORN: You’re known for scrutinizing products closely. How do you evaluate the EISENHORN from a business perspective?

Markus Diekmann: I’m very product-oriented and always pay attention to quality and technology. What impresses me about EISENHORN is how much engineering went into it. You feel it in every training session. It’s not just a piece of fitness equipment – it’s a high-quality engineering masterpiece that works precisely and is built to last.

EISENHORN: What role does training play for you personally?

Markus Diekmann: For me, strength training is much more than sport. It’s my tool to relieve stress and clear my mind – which is extremely important as an entrepreneur. Training with the EISENHORN S allows me to organize my mind and balance emotionally. It gives me energy and composure – for my business as well as my private life.

EISENHORN: Why did you decide to have a strength training device at home?

Markus Diekmann: Simply put: efficiency matters to me. My days are tightly scheduled, and time is one of my most valuable resources. Long trips to the gym or hours of training don’t always fit in. With EISENHORN, I can train right at home – flexible, efficient, and without wasting time. It not only saves commuting time but also allows a full-body workout whenever it fits my day. I have everything I need in one place and can integrate training perfectly into my routine.

EISENHORN: What makes the EISENHORN strength station the ideal training device for you?

Markus Diekmann: For me, the EISENHORN is much more than just a gym alternative. It fits perfectly into my tightly scheduled day. I can decide when and how long to train – that flexibility is priceless.

What excites me the most is its user-friendliness. This strength station takes up just 2 m² and integrates seamlessly into my home thanks to its exclusive design. It not only looks great but is also incredibly smart: I can switch between exercises in seconds and adjust the weights according to my daily form. I lose no time and can make even short sessions highly efficient.

EISENHORN: You’re also an avid cyclist – does training on your EISENHORN help with that?

Markus Diekmann: Absolutely! Cycling is the perfect counterbalance to my work life. But as a passionate cyclist, I know endurance alone isn’t enough – you have to strengthen the right muscle groups to really improve. Since I’ve been training regularly with EISENHORN, I notice the difference. Strength training helps me build the muscles that are often neglected while cycling, making me stronger and more resilient overall.

EISENHORN: You’re constantly on the move professionally and athletically – what does training mean to you?

Markus Diekmann: I’m always pushing forward – both at work and in my personal life. To perform at this level, I need a strong, balanced body that supports me completely. That’s exactly where EISENHORN comes in: it allows me to do effective full-body training tailored to my needs. Whether it’s chest and back exercises for better posture or targeted leg training for more power on the bike – I can choose from over 100 exercises and adapt my training flexibly.

The EISENHORN helps me stay fit all around – literally: 360-degree fitness for my fast-paced life.